top of page

New Year: New Mission, Vision, and Values

New Years is a great time to reflect on the past year. We often reminisce on major events that happened, what direction our careers went, how our relationships with friends and loved ones has either grown or diminished, our health, our finances, and our happiness. Of course, this tends to bring up feelings of accomplishment as well as feelings of discouragement, and more often than not we focus on what we need to change.


Like many of you Willis Dady has been taking time to reflect. Over the past year we have been evaluating our strengths, our weaknesses, our values, our mission, and most important our vision of what the future should look like. The culmination of this evaluation has produced a strategic plan that will be our guide in the coming years. This will be a step-by-step map to take us from where we are to where we want to be to best serve our clients.


Along with a new strategic plan also comes a new mission and vision statement. We took time to really consider what it is we do and how we best serve our clients. We didn’t try to reinvent the wheel, but we were thoughtful of who we are when we're doing our best work. Our new mission statement reads: “Willis Dady empowers all experiencing homelessness to build futures of self-sufficiency through advocacy, housing, and employment.” We cannot build our client’s futures, but we can do everything we can to give them the tools they need to build their own.


Our new vision statement is more ambitious: “A community where everyone has housing, stability, and opportunity.” This is the future we want to see, and this is what we are fighting for every day. This is the vision that moves us forward and encourages us to grow.

During these reflective conversations, we decided value statements (as opposed to standalone values) would better communicate our passions. These seven core values share the heart of Willis Dady.